2008 MEGATRENDS

In retrospective by looking at research from social media, common themes across research in all industries in 2007 suggest that the mega-trends that you want to know about, consider as you develop new products and services, and monitor in 2008 propped up over and over in 2007 conversations in social media forums giving an insight into issues such as:

• What does  the future hold for luxury goods?

• What role does brand play in product selection?

• How are consumers dealing with information overload?

• What role does customer services play in product selection?

• What defines "success"?

• What is emerging as the most important value for Gen Xers?
  

You will be amazed with some of the surprising answers we encountered in our research.  Tune up to see these answers reveal as days go by. 

About YOU...

You, the customer, is the most important person in the market place.  Please tell me what issues are you facing? 

Every brand challenge is different depending on your company, your culture, your competitive environment and where your brand and your customers are today.   Here are few questions to get branding conversations started:

• Does your brand need to be evaluated after an IPO, M&A or a spin-off?
  
• Has deregulation in your industry created a need for a new brand?
  
• Is your business diversifying requiring your brand to evolve?
  
• Has a change in business strategy made your brand dated or out-of-step with your new customers?
  
• Is your brand being diluted by rogue brands or inconsistent global brand development in your company?
  
• Do you have a new competitor who has changed the rules in your industry?
  
• Have your customer changed and you haven't changed with them?
  
• Is your retail environment compelling, creating a powerful experience for your customers?
  
• Do your customers understand your brand?
  
• Is your brand a business asset because it creates customer preference and loyalty?
  
• Is your brand global and does it meet the challenges of a global economy?
  
• Is your brand or package suffering from graphic fatigue?
  
• Does your package stand out among the thousands of new products launched every year?
  

 

Why Street Signs by LargerNet?

Marketing TO Customers is over.

Marketing WITH Customers is "in" and here to stay.

Customers want to be trusted by their judgement, intelligence and insight often enough so that they know there is a personal ownership on the purchasing decision process that translates to marketplace results and loyalty.  

Most of the time, consumers' opinions are anticipated, ignored and half-heard unless they fit within accepted brand beliefs.  Focus groups with their own mirrors and online linear discussion guides contribute to  this problem.

At Street Signs by LargerNet, we are always curious.  No matter how much we know about the subject.  Our highest intention is to exercise power listening, better yet, "intense" power listening.